TZLIL HARARI

Donation for Health

DONATE MEDS, SAVE LIVES

Overview

Every year, medications worth 500 million shekels go to waste, while some patients struggle to afford their necessary medicines. To address this issue, “Friends for Health”, an organization, has stepped in to supply medications to those in need.

The Challenge

The challenge lies in streamlining the medication donation process, which currently faces limitations hindering the organization’s expansion and minimizing medication wastage.

Why is this happening?

01
A high volume of daily inquiries.

02

Expiry of some donated medications.

03

Enhancing the user base of the service.

The Solution

We’ve developed a user-friendly online platform to assist donors in finding the nearest medication delivery center or arranging for a courier pickup in certain cases.

What can we do?

01
Simplify and streamline the donation process.

02

Centralize inquiry management.

03

Prioritize inquiries based on their significance.

The existing approach to medication transfer

Assumptions:

01
Optimizing data collection from donors will enhance the conversion rate from face-to-face interactions to actual donations.

02

It will reduce the team’s response time to inquiries.

03

The organization will have a greater capacity to collect a wider range of medications, including general, costly, and uncommon drugs.

Demographics and the number of people served:

  • The organization aids approximately 7,000 individuals monthly.
  • Monthly donations comprise over 80,000 medications.
  • The team includes approximately 600 staff members and volunteer

Impact:

  • The organization will benefit from an increased medication supply.
  • Potential donors will find the donation process more convenient.
  • Volunteers and staff will experience improved resource allocation, leading to time savings.

KPI’S

Index
Today
Pilot period
(3 months ahead)
One year from the beginning of implementation
5 years from implementation
Rate of donated drugs going to destruction
45% of drugs go to destruction
45% of drugs go to destruction
40% of drugs go to destruction
30% of drugs go to destruction
Value of donated drugs
[2021] 96,000,000 NIS
-
105,000,000 NIS
150,000,000 NIS
Amount of donated medications
80,000 per month
82,000 per month
88,000 per month
130,000 per month
Number of calls to staff to collect information
Over 10,000 every month
10% decrease
20% decrease
50% decrease

Discovery & Resarch

Organizations providing medication are crucial in addressing healthcare disparities by supplying essential medicines to underserved communities.
I conducted a comparative analysis of four prominent medicine charity organizations in the US: SIRUM, Charitable Pharmacy, SafeNetRX, and Project Cure.
From my research, it became evident that most organizations primarily accept medication donations from healthcare institutions and pharmacies rather than individual donors. However, they do welcome contributions from private individuals.
To donate medicines, individuals are typically required to complete a form that includes specific details such as the quantity of medicines, expiration dates, and storage conditions. The form-filling process can be cumbersome for users, potentially leading to abandonment.

According to Nielsen Norman Group, lengthy forms can appear intimidating, causing users to overestimate the effort required to complete them. In reality, users may spend less cognitive effort than anticipated, with much of the form’s information being irrelevant, requiring users to sift through it.

What are the requirements of the organization?

Through visits to the organization’s donation center, staff interviews, and procedure observations, we identified key challenges that impact resource allocation. One crucial question that arises is whether to dispatch a courier to collect medication donations or direct individuals to a delivery center?
The criteria that affect user routing:
  • According to “Friends for Health”, a costly drug refers to a medication with a price over 1,000 NIS.
  • An uncommon drug is identified by its demand and limited availability in the market.

Personas

Ronen Shay

Age: 46
Status: Widower + 3
Occupation: Banker

For the past twenty years, Ronen’s life has been interwoven with that of his wife Leora. This dedicated pharmacist recently lost her battle with cancer. In her final days, Leora expressed a desire for Ronen to donate her treatment medications to the charity “Friends for Health.” Now, Ronen is confronted with the task of fulfilling this wish while navigating the intricacies of his new life circumstances and family matters.

Needs:
  • A solution that is both rapid and straightforward.
  • Minimal personal involvement is required.
  • A process that seamlessly integrates into his existing daily routine.
Pain points:
  • The necessity for a method that is both quick and efficient.
  • Avoiding deep emotional involvement or attachment.
  • Ensuring the process does not interfere with his daily activities.
<span data-metadata=""><span data-buffer="">Motivations:
  • A deep-seated desire to honor his late wife’s final request.
  • Seeking emotional closure.
  • The need to remove the medications from his home environment.
I would be filled with pride if Leora's medications prove effective in saving someone else's life.

Ronit Levy

Age: 35
Status: Married + 1
Occupation: Teacher

Ronit has recently given birth to a healthy baby after a long and challenging journey with fertility treatments. With this successful outcome, she now finds herself with leftover fertility medications. Driven by a desire to assist others, Ronit plans to donate these medications to “Friends for Health,” as recommended by her doctor. She is motivated by a combination of altruism, environmental consciousness, and a preference for order.

Needs:
  • A donation process that is simple, clear, and easy to follow.
  • Detailed guidance on each step of the donation procedure.
  • A quick and straightforward donation experience.
Pain points:
  • Lack of familiarity with “Friends for Health”.
  • No previous medication donation experience.
  • Concern about ensuring the medications reach the intended recipients.
<span data-metadata=""><span data-buffer="">Motivations:
  • A heartfelt wish to aid other women in their fertility journey.
  • A commitment to environmental conservation.
  • A preference for maintaining order and organization.
Fertility treatments can be quite costly and it holds great significance for me to assist other women in their journey to become mothers.

Strategy Overview:

01 - User-Friendly Wizard Process:
A digital interface featuring a wizard-style process to help donors through the medication donation steps, breaking down complex actions into simple, intuitive stages.
02 - Medication Information Input:
Donors input details about the medications, such as names, strengths, quantities, and expiration dates, aided by auto-complete features and drug databases for accuracy and efficiency.
03 - Logistics and Collection:
The platform facilitates the logistics of collecting donated medications. This may involve coordinating with courier services or partnering with local drop-off points. Donors receive guidance on packaging and secure transportation to maintain medication integrity.
The digital platform guarantees that the process of donating medication complies with the guidelines set by “Friends for Health.” By integrating a user-friendly Wizard process with a straightforward and transparent interface, this digital platform aims to simplify the medication donation procedure. It ensures that donors can easily participate while maintaining the safety of donated medications.

Ideate & Prototype

01 - HI-FI WIREFRAMES
02 - STYLE GUIDE
During times when families are forced to leave their homes and belongings, we all have a chance to make a difference by donating medicines that are no longer being used and saving lives.
Over the past month, after putting in a lot of effort, we successfully launched the project. Currently, we are conducting usability tests and also working on developing a new version that will be released at a later time.
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